Basics of Digital Marketing?
Also referred to as e-marketing, online marketing, digital marketing uses web-based technologies to build brands, scale businesses and help companies create and satisfy customer needs.
Using the internet, social media, mobile apps, and other digital communication technologies has become part of our daily lives.
For example, in the UK, over the last decade the number of hours spent online by adults has more than doubled. It now averages 20.5 hours per week (A.T Stephan, 2016, The role of digital and social media marketing in consumer behaviour).
The internet has changed the nature of the marketing environment. The good news is that web-based technologies can give you direct access to your markets.
So you’d be crazy not to use digital marketing to promote your business.
Some benefits of digital marketing include:
- Enabling your company, no matter its size, to compete internationally.
- A suite of media platforms to spread the message about your products, services and brands.
- More opportunities to educate customers about your business and products.
- Providing a vital platform for ongoing engagement with your customers.
- Obtaining timely feedback from your current and potential customers.
- Scaling up your business by facilitating growth and expansion.
- Generating faster revenues.
- Precise measurement of your marketing campaigns.
Digital marketing is so powerful that it can help transform your marketing approach overall. The goal is to establish your online identity, build trust and stimulate customer interactivity.
6 Elements of a Successful Digital Marketing Plan
1. Online advertising
One of your first steps should be to spend more of your marketing budget on online ads.
If you’re new to digital advertising, it can be confusing getting a grasp on the variety of online ads available.
We’ve compiled a short list of the primary online adverts:
- Google Ads: These are online ads created within Google’s Ads platform using targeted keywords. If the words typed into Google match your keywords, your ad can appear above the search results.
- PPC Ads: With pay-per-click advertisements the cost of advertising is determined by the number of clicks your ad receives.
- Display Ads: Image based advertising that often appears on the side, top or bottom section of a website. eg. Facebook / Instagram Ads.
2. Search Engine Optimisation
Search engine optimisation (SEO) increases your brand’s online visibility through successful search marketing. You need to use on-page optimisation techniques and keyword strategies to get your brand in front of the people interested in your products.
In the past, SEO helped sites rank higher, sometimes in unethical ways. Today, SEO helps legitimise your website(s) and should be used to benefit the consumer.
Small and medium companies can do quite well in search engine listings, and receive a considerable return on investment on their SEO efforts.
For example, the figure below shows a search engine results page for the query ‘ayurvedic cosmetic manufacturers’.
The top organic result is evidence of the companies search’s status.“Forest Essentials”, “Kama Ayurved”, etc.
3. Online Content and Blogging
Blogging, along with other forms of content distribution has moved into the mainstream. The lines between blogging and traditional media have blurred. Establish a blog on your company website to help project personal and corporate messaging.
Brown, Broderick, and Lee found that blogs are the most trusted information source, secondary only to newspapers. Use your blog as a tool to facilitate your relationship with customers.
4. Social Media Management and Listening
Social media has become a significant source of interaction between consumers and their favorite brand. Use this medium to have a conversation with your customers.
Connect Catering has both a LinkedIn company page and Facebook business page which they use to publish updates regarding their business and interact with their customers.
The digital age have modified consumers’ expectations of branded communication.
The result is that consumers expect your brand to interact with them in a medium where the consumer controls every aspect of the conversation; the timing, the channel, and the content.
Establish some social media pages of your own and appoint somebody within your company to use a social media monitoring tool to find out what people are saying about you, so that you can respond in a timely manner.
5. Email and Online Newsletter Marketing
As long as they’re permission-based, email campaigns can be highly effective.
Milton Sanford Wines is a good examples of a company that creates highly effective email campaigns to bring communities together, while stimulating their business.
Email is one of the best forms of digital marketing as its cheap, direct, instantaneous, and easy to track, and it pushes your message to your audience. Be sure to customize your messaging and segment your email list.
6. Web Analytics
Use web analytics, like Google Analytics, to measure your digital marketing effectiveness and record online customer behaviour.
By using analytics you’ll gain a better understanding of your target audience.
This deeper analysis allows managers to better understand variations in message performance based on time of day, day of week, audience, and engagement metrics.
Website traffic and activity is also traceable and measurable.
By using a program like Google Analytics, you company can find out how your visitors found you and how they interacted with your site.
Use the information gained to help you plan your next digital marketing campaign and guide you to online success.
Conclusion
Develop a website rich in content, while keeping SEO in mind and connect with your customers via social media.
Use the 6 steps above to improve interaction with customers. Use the email address you’ve gathered from newsletter signups to build a database of verified contacts. This list can then be used for future marketing and email campaigns.
The future of online marketing is promising. Your business can’t afford to ignore it. You might just wake up one day to the reality that your company has been overlooked, or simply forgotten.
Make sure you aren’t left behind. Consult us today to find out how could we boost your brand!!!
About Us
Thinksprout Infotech is leading IT Solutions company providing excellent services with great efforts. The Company also deals in Online Application and Custom Software Development. Moreover, we have an extensively experienced team in programming databases and back-end solutions. In the same vein, we develop user-friendly applications for our clients for better operations and outputs.
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About Us
Thinksprout Infotech is leading IT Solutions company providing excellent services with great efforts. The Company also deals in Online Application and Custom Software Development. Moreover, we have an extensively experienced team in programming databases and back-end solutions. In the same vein, we develop user-friendly applications for our clients for better operations and outputs.
partnered with