Instagram is announcing a set of new features that are aimed to help protect people from abuse on its platform. The Facebook-owned social media platform will give its users the ability to limit comments and direct messages (DM) during spikes of increased attention. It will also give stronger warnings when people try to post offensive language. Instagram is also rolling out its Hidden Words feature that blocks out abusive DM requests. The new features should be visible to all users soon.

The new features for Instargram were announced through a post in its blog. The image sharing platform is introducing a new feature called Limits that will automatically hide comments and DM requests from people who don’t follow the user or who have recently started following the user. Research by Instagram shows “a lot of negativity towards public figures comes from people who don’t actually follow them, or who have only recently followed them, and who simply pile on in the moment.”

Limits feature will be available globally and started rolling out on August 10. It can be turned off or on from the Privacy settings. Instagram also mentions that it is working on detecting when a user may experience such a spike so they can so it can prompt the user to turn on Limits.

Instagram already shows a warning when someone tries to post a potentially offensive or abusive comment on a user’s post. Earlier a stronger message was shown after the second or third offensive comment but the social media platform mentions in its latest blog post that it will start showing stronger messages right from the get-go.

The platform recently announced a filter to help curb hate speech online. The new Hidden Words feature allows users to automatically filter offensive words, phrases, and emojis into a hidden folder. This feature also filters DM requests that are likely to be “spammy or low-quality.” Instagram says this feature will be available globally by the end of this month. It has also expanded the list of offensive words, phrases, and emojis to automatically filter out hate speech. There is a new opt-in option to Hide More Comments that “may be potentially harmful, even if they may not break our rules.”


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Satvik Khare is a sub-editor at Gadgets 360. His proficiency lies in educating how technology makes life easier for everyone. Gadgets have always been a passion with him and he’s frequently found finding his way around new technologies. In his free time he loves tinkering with his car, participating in motorsports, and if the weather is bad, he can be found doing laps on Forza Horizon on his Xbox or reading a nice piece of fiction. He can be reached through his Twitter
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